February 22, 2019


The course calendar contains information regarding the overall flow of the semester as well as week-by-week assignments and readings. When reading the calendar, keep in mind that all assignments or readings are to be completed on the date shown. The assigned readings are for the week and you should be prepared to discuss them starting on the first meeting of the week although it may spill into the second meeting.

In the following table which outlines the weekly assignments and due dates, (D) designates discussion and (W), written work, neither is optional.

Calendar of Assignments

Week of 1/18/2011

  • Introduction, class management, form groups
  • Competition, strategy, marketing strategy

Week of 1/25/2011

  • Introduction, class management, finalize groups
  • Change as trigger of decisions
  • (D) Aaker 1-2

Week of 2/1/2011

  • Strategy, strategic management and analysis
  • Case method, sample case discussion on Thursday, print and study the case
  • Industry analysis and strategic marketing plan proposals are due on Thursday
  • (D) Marketing Myopia
  • (D) Aaker 3-5

Week of 2/8/2011

Week of 2/15/2011

  • Financial analysis review
  • Tools of financial analysis, continued
  • (W, D) Case – 21-Speed Gizmos, Inc. (Tuesday)
  • Meeting in the library computer room, doing library research using databases

Week of 2/22/2011

  • No class on Tuesday, follow Monday schedule
  • Alternative Value Propositions, Brand Equity, Energizing Business
  • (D) Aaker 8-10

Week of 3/1/2011

  • Strategy alternatives
  • Leveraging Business, Creating Business
  • (D) Aaker 11-12

Special meeting 3/6/2011 4:30-6:30 PM

  • Workshop on April 13, 2011 event
  • This meeting is instead of 3/10/2011 meeting, there will be pizza and soda

Week of 3/8/2011

  • Project workshop on Tuesday in Koffler
  • (W, D) Case – MicroFridge: The Concept (Tuesday)

Week of 3/15/2011

  • Spring recess, no class on Tuesday and Thursday

Week of 3/22/2011

  • Global markets, Business portfolio
  • (D) Aaker 13-14

Week of 3/29/2011

  • Workshop Tuesday in Koffler
  • (W) Industry analysis papers are due on Tuesday by the end of the class

Week of 4/5/2011

  • Workshop, Thursday

Week of 4/12/2011

  • Planning and implementation
  • (D) Aaker 15
  • (D) The Fall and Rise of Strategic Planning

Week of 4/19/2011

  • (W, D) BMW case Tuesday
  • No class on Thursday, Easter recess begins

Week of 4/26/2011

  • Tuesday, strategic plan presentations(2 groups)
  • Thursday, strategic plan presentations(2 groups)
  • (W) Marketing plans are due on Thursday for all groups, no later than 4:00 p.m. in my office or mailbox in Koffler