February 22, 2019


MARKETING Capstone is for marketing majors. Having taken all the required courses prescribed by the program, you are now ready to put all the pieces together for a complete picture.

There will be little, if any, rehashing of the foundation concepts you have learned in other marketing courses. Instead, you will work with the tools you have developed in those courses and play the role of a marketing manager.

With the emergence of the Internet, marketers have gained another strategic tool. There will be ample opportunities in the course to explore how the Internet affects marketing strategy and management.

Course objectives

We will explore the process of decision making, strategy development, elements of competition, and the tools that assist in decision analysis. The course aims to help students achieve the following objectives. Every student will reach these objectives proportionate to their commitment to the goals and willingness to do the required work to achieve them.

  • Understand the role of strategic planning in marketing management
  • Be able to go through the process of developing an integrated marketing plan for an organization
  • Learn marketing decision analysis and its tools
  • Learn how to integrate technology into marketing management
  • Develop, improve and use written and oral communication skills


A. Cemal Ekin, PhD
Professor of Marketing
Koffler Hall Room 107
Providence College
Providence, RI

Class meetings

MKT440 003
11:30 AM – 12:45 PM Tuesday, Thursday

MKT440 004
1:00 PM – 2:15 PM Tuesday, Thursday

Both sections meet as follows

Tuesday: Koffler 118
Thursday: Feinstein 208

Office Hours

I will be available in my office during the following hours, barring a meeting or urgent appointment elsewhere. If you like to see me outside those hours, talk to me to find a mutually convenient appointment time.

Tuesday: 2:30 – 4:00 pm
Thursday 2:30 – 4:00 pm