December 20, 2014


You have a series of assignments that are reasonably well defined. I will not repeat them here. Below, you will find rubrics that identify what I will be looking for in evaluating your work. You, as an individual or a group, will be well advised to keep these in mind. When you read the rubrics do not think that there is only one way of completing the assigned work. Within the framework of the rubric, each assignment will reflect your thought processes in analyzing and synthesizing acquired knowledge and gathered information. Do not approach them as prescriptions but as road maps.

Rubric for the exams

All three exams are of multiple-choice type. Various types of questions will test how well you are acquiring, constructing, and absorbing new material. There will be knowledge, comprehension, and application type questions. The first kind is the simplest and easiest to answer as they test whether you simply understood the concept in question. The second kind, comprehension type will test the depth of your understanding and constructing your own knowledge. This type of questions will likely present a concept in ways that are different from the way explained in the book or in our discussions. The last kind of questions will require that you know what piece of knowledge (tool) to pick up from your tool chest and how to apply it to a given situation.

The grading is purely objective and at the end of the exam I will give you the answer key. The main purpose of this is not to help you calculate your exam score. Rather, I would very much like you to find out what questions you might have missed, refer to the page number given in the book, and understand why you might have answered it incorrectly. That is good learning, deep learning.

Rubric for the research proposal

The research proposal will establish the scope of the work your group will undertake with a well-defined purpose. An ill-conceived proposal will make you go around a circle without accomplishing much, either in the assignment or in your learning. A well prepared research proposal will have the following qualities:

  1. The client and the relevant division of the organization is clearly identified
  2. The marketing decision the client wishes to make is clearly articulated. Background information and the marketing decision that needs additional and specific information. This provides the context of your research. Make sure to state it clearly in your proposal. You may not conduct research to see