Industry analysis is one of the important ingredients of strategic marketing. By understanding the behavior of the industry, marketers try to anticipate change or identify opportunities and threats. It requires a thorough look at the customers and their needs, market segments, major players and competitors, market behavior like growth rates and the like, and the environment with its uncertainties. [Read more...]
by A. Cemal Ekin
TED
TED is a Web site for opening minds. You will find a wealth of talks, writings, and ideas on a wide variety of subjects.
