Industry analysis is one of the important ingredients of strategic marketing. By understanding the behavior of the industry, marketers try to anticipate change or identify opportunities and threats. It requires a thorough look at the customers and their needs, market segments, major players and competitors, market behavior like growth rates and the like, and the environment with its uncertainties. Read more
Welcome
This is my syllabus site for the courses I teach at Providence College. All the content belongs to me unless otherwise noted. No parts of this site may be used for any purpose without my explicit permission. If you need references to any materials please link to the main course page and tell the people where to find the information rather than deep-linking directly to the document. Every page has a context and without it they may look out of place or make less sense.
TED
TED is a Web site for opening minds. You will find a wealth of talks, writings, and ideas on a wide variety of subjects.
