Assignments
The course calendar contains information regarding the overall flow of the semester as well as week-by-week assignments and readings. When reading the calendar, keep in mind that all assignments or readings are to be completed on the date shown. The assigned readings are for the week and you should be prepared to discuss them starting on the first meeting of the week although it may spill into the second meeting.
In the following table which outlines the weekly assignments and due dates, (D) designates discussion and (W), written work, neither is optional.
Calendar of Assignments
Week of 1/19/2010
- Introduction, class management, form groups
- Competition, strategy, marketing strategy
Week of 1/26/2010
- Introduction, class management, finalize groups
- Change as trigger of decisions
- (D) Aaker 1-2
Week of 2/2/2010
- Strategy, strategic management and analysis
- Case method, sample case discussion on Tuesday, print and study the case
- Industry analysis and strategic marketing plan proposals are due on Thursday
- (D) Marketing Myopia
- (D) Aaker 3-5
Week of 2/9/2010
- Financial analysis foundations
- Marketing arithmetic and examples, tools of analysis
- Break even analysis
- (D) Aaker 6-7
Week of 2/16/2010
- No class on Tuesday, follow Monday schedule
- Financial analysis review
- Tools of financial analysis, continued
- Income statement examples income statement 1, income statement 2
Week of 2/23/2010
- Tuesday meeting in the library for a presentation on using databases for industry analysis
- Alternative Value Propositions, Brand Equity, Energizing Business
- (W, D) Case – 21-Speed Gizmos, Inc. (Thursday)
- (D) Aaker 8-10
Week of 3/2/2010
- Spring recess, no class on Tuesday and Thursday
Week of 3/9/2010
- Strategy alternatives
- Leveraging Business, Creating Business
- (D) Aaker 11-12
Week of 3/16/2010
- Project workshop on Tuesday in Koffler
- (W, D) Case – MicroFridge: The Concept (Thursday)
Week of 3/23/2010
- Global markets, Business portfolio
- (D) Aaker 13-14
Week of 3/30/2010
- Workshop Tuesday in Koffler
- (W) Industry analysis papers are due on Tuesday by the end of the class
- No class on Thursday, Easter recess begins
Week of 4/6/2010
- No class on Tuesday, Easter recess
- Workshop, Thursday
Week of 4/13/2010
- Planning and implementation
- (D) Aaker 15
- (D) The Fall and Rise of Strategic Planning
Week of 4/20/2010
- (W, D) BMW case Thursday
- Workshop Tuesday
Week of 4/27/2010
- Tuesday, strategic plan presentations(2 groups)
- Thursday, strategic plan presentations(2 groups)
- (W) Marketing plans are due on Thursday for all groups, no later than 4:00 p.m. in my office or mail box in Koffler
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