As part of the course requirement, your group will install, configure, and populate a content managed site using WordPress. The following are the steps to follow using the accounts I host for you on DailyRazor.com servers. Although the general steps will be the same on any host, the details and the interface may be somewhat different. [Read more...]
Scientific Method, Truth, Reality, and Objectivity
Are they really what we think they are?
Presentation made on April 22, 2003
Yeditepe University Graduate Colloquium
Istanbul, Turkey
A. Cemal Ekin
We are all social scientists studying social phenomena that affect the business world in one way or another. I would like to explore a few critical and related terms we use both in our scientific endeavors as well as in our daily lives. After the presentation, I do not expect you to know more than you already do but I do hope that you will have more nagging questions that seek answers in your mind. After all, science is all about finding answers to questions.
Science, in a very general sense, is the sum total of our efforts to understand the world around us. Since the humankind looked at the sky and saw things that inspired awe, our curiosity to know more about our world, our universe and our selves never stopped. As a result, we have accumulated an enormous amount of knowledge yet what we yearn to know is even greater than what we already know. [Read more...]
Industry Analysis Tips
Industry analysis is one of the important ingredients of strategic marketing. By understanding the behavior of the industry, marketers try to anticipate change or identify opportunities and threats. It requires a thorough look at the customers and their needs, market segments, major players and competitors, market behavior like growth rates and the like, and the environment with its uncertainties. [Read more...]
Case Study as a Learning Tool
At a conference some years ago, I heard many science educators at all levels talk about “doing science.” At first, it sounded somewhat strange. As I listened and understood the phrase in context, it made eminent sense. They were simply saying, “the only way to learn science is by practicing it.” In the same spirit, I say, “let’s do marketing” to the tune of cases. [Read more...]
Group Work
Although at times it may be more difficult than working alone, working in groups is an effective learning tool. Be prepared to face the challenges of working with people (something you will do throughout your career) and avoid finger-pointing at the end of the semester. Allow me to provide assistance and guidance in the early stages of your project and organizing your group. Ask, and you will receive support
Organize early and you will be rewarded. Select a team leader who can organize meetings, keep assignments on time, and make the administrative burden much lighter on everyone. Exchange telephone numbers and e-mail addresses with each other and make sure that I have a copy of this information for the entire team.
Schedule standing meetings when everyone will show-up. Allow extra meeting time during the heavy load periods if necessary. Remember, the only people responsible for an efficient team are the team members! If there are minor difficulties in scheduling, assignments, etc., at the beginning, I will be glad to lend a hand to organize the team. I am a member of every team!
On Learning
Learning involves behavior change, visible or not, as a result of acquired knowledge. In order for the behavior change to occur, the input has to be mentally processed and made one’s own.
Learning is hard and it requires deliberate effort and it is intensely personal. Other people may do many things for each other but nobody can learn for someone else for it happens in the mind of the individual.
There is brute force “learning,” memorizing. This may be useful in the short run for some kinds of learning. Learning that will endure over time is important. That requires more care and determination on the part of the learner.
