A significant part of the term project, a marketing research conducted for your client, is the design and the administration of a properly designed questionnaire. The days of writing questions in a word processing software are long gone; several powerful tools have become available to fill their place.

Watch the following video about Qualtrics survey software, then follow the instructions in another post to get yourself an account at Qualtrics. Once your account is activated, you will find many more useful, helpful, informative tutorial video programs on different parts of the software. Although there will be a general introduction to using Qualtrics in class, you need to work with it, experience how it works, and become sufficiently comfortable with it before you need to use it for your projects. If you try to learn it when you need to use it, you will find that to be far less efficient and effective in carrying out your responsibilities.

CEO of Qualtrics speaks on the software

Edit Survey Tab

My Surveys Tab in Qualtrics

Are you looking for instructions on how to create your own account on Qualtrics? Here they are.

Yesterday, April 29, 2009, four groups of students presented their Web sites which they have designed and developed for their clients. Two of the clients were present to listen to the presentations, and the third one sent letters of commendation to the group members who have created a new site for the organization. I took some photographs of each group, with clients if they were there. You will see one group holding their letter of commendation. All in all, it was a successful semester in the course, these students have learned a great deal of new material and applied this new knowledge to their specific projects. To a large extent, they learned the material through their own efforts, kudos to all who put a very significant amount of time and effort to this course. You can see their sites at the following addresses:

Turkish American Cultural Society of RI

Atlantic RI (GoFaucet.com) on its own domain

International Business Development Association (IMDA) (visible soon)

St. Pierre’s Shoes (visible soon)

One of these sites has already gone live under its own domain and the others will be ported to their respective domains soon. Congratulations to all for a job well done, I am proud of your work and so should you be.

Today, I received a message from one of my former students who took Marketing on the Internet with me. I would like to share his comments, then a segment of his later reply to my response to him. They are revealing, if you take what this person says to heart. I only changed his name and the name of the company that his father owned. Everything else is in his own words. Read more

I mentioned in class that I would recommend some software for you to install; and added if you brought your laptop computer to class we could do some of this together. I noticed that not everyone raised their hand when I asked whether you had a laptop computer or not. So, for the benefit for all, I will write my recommendations here so that you can install the software at home whether is it a laptop or a desktop. It is also worth experimenting with the installation of the software on your desktop on campus computers after logging in as yourselves. I am not sure about how well the last idea may work. Read more